02 / CONFIGURATORS

Let people
configure the product.

Real-time configurators turn a digital product model into a sales, specification and customer-experience tool.

THE VALUE

Explore.
Choose.
Understand.

A configurator can bring product complexity into one interactive environment: options, materials, variants, environments, pricing logic or other decision layers.

The exact commercial logic depends on the product and sales process. We design the experience around that process rather than forcing a generic configurator template.

COMMON APPLICATIONS

AUTOMOTIVE

Vehicle specification, trim, colour, options and presentation.

MARINE

Yacht and vessel options, materials, layouts and sales experiences.

PRODUCTS

Complex products where customers need to understand combinations.

PROPERTY

Units, finishes, options and spatial choices where appropriate.

EXPERIENCE

Web, showroom and event applications built around the same model.

CONFIGURATOR / INTERFACE STUDY

Options become
visible decisions.

Automotive configurator concept
VEHICLE CONFIGURATORGT / 03
EXTERIORINTERIOROPTIONS
CONFIGURATIONFinish · TitaniumWheels · 21 inInterior · BlackPower · 480 kW

Illustrative interface study. Production logic, pricing and product data are configured around the client’s actual sales process.

BUILD A CONFIGURATOR

Make complexity
interactive.

Send us the product, the customer journey and the decisions people need to make.